Korea Top 30 — Sanrio week: what Olive Young Korea is actually selling

2026-09-21 · Source: Olive Young Korea live ranking (all categories), oliveyoung.co.kr, read 2026-09-21 10:30 KST. Prices are the promotional shelf price in KRW at time of reading.

Second issue. Every Monday we read Olive Young Korea's live best-seller ranking — the one Korean shoppers see, in Korean, with Korean promo bundles — and translate it. This week the chart turned over almost completely: 21 of 30 slots are new, the September 'Olive Young Pick' promo is in full swing, and Sanrio (Hello Kitty, Cinnamoroll) is stamped on eight products.

Five things the chart says

The chart flipped from skincare to makeup.

Issue 001 was eleven barrier creams; this week 13 of 30 are color cosmetics (WAKEMAKE ×3, hince, RISKY, Alternative Stereo ×2, fwee, CLIO, Holika Holika, JUST SOMETHING, HERA, Jung Saem Mool). September is launch month for Korean makeup brands ahead of the October Olive Young Awards, and every launch gets an exclusive pre-sale here.

Sanrio is the promo engine.

Eight of the 30 carry a Hello Kitty, Cinnamoroll or Sanrio-characters edition — S.NATURE, WAKEMAKE ×3, Mediheal pads, Anua, Hanyul, and the Zeroid 'Nurungi' sticker. Same product, new sleeve, top 30. If you are buying from overseas, the plain version is the same formula at the same price.

Cleansers are the surprise category.

Four cleansing foams in the top 15 (#1 The Face Shop, #5 Zeroid, #9 Beplain, #15 Hanyul). Cheap, repurchasable, and the first thing Koreans swap when the season changes from humid to dry.

Anua cooled off; the barrier creams that stayed are the ones to buy.

Last week's three Anua entries shrank to one. What survived the turnover: AESTURA Atobarrier 365 (#21 → #10), S.NATURE Aqua Squalane (#13 → #8), Mediheal Essential Mask (#2 → #3), Beplain (#25 → #9). Two-week staying power on this chart is a better signal than a one-week spike.

Price floor moved down.

The median item this week is ₩23,000 (~$16.50) versus ₩26,000 last week, and the #1 item costs ₩10,700. Korean shoppers are buying cheaper, higher-frequency items into autumn — good news for anyone importing via YesStyle or Olive Young Global, where these bundles ship at Korean prices.

The full ranking

Movement vs issue 001 (2026-09-17). NEW = not in last week's 30.

• 1
  THE FACE SHOP — Rice Water Bright Cleansing Foam 160 ml (new formula) NEW

  A ₩10,700 cleanser at #1. The Face Shop's rice-water line relaunched this month with a creator collab — the brand is having a domestic comeback.

  ₩10,700 ≈ $7.81 · cleanser
• 2
  RISKY — Hyper Shine Lipstick, 6 colors (Olive Young pre-launch) NEW

  New brand, Olive Young exclusive pre-launch. Launch weeks routinely hit the top 3 and then settle.

  ₩17,850 ≈ $13.03 · lip
• 3
  

  Mediheal — Essential Mask Sheet, 10+1 box (7 variants) ▼ 1

  Down one place from #1-of-beauty last week but still the most-bought skincare item in Korea. — product card · buy

  ₩10,000 ≈ $7.30 · mask
• 4
  hetras — Solid deodorizer 300 g ×2 ▲ 13

  Household item, up from #17. Olive Young is a drugstore.

  ₩18,300 ≈ $13.36 · other
• 5
  Zeroid — Foaming Cleanser 240 ml + 240 ml refill (Nurungi collab) NEW

  Derm-brand cleanser for sensitive skin, sold with a random sticker — the collab trick works even for a pH-balanced foam.

  ₩31,000 ≈ $22.63 · cleanser
• 6
  WAKEMAKE — Leopard Hello Kitty collection, choose from 19 (single/set) NEW

  Sanrio collab makeup; three WAKEMAKE entries this week (#6, #12, #27).

  ₩31,900 ≈ $23.28 · makeup
• 7
  hince — Second Skin Mesh Matte Cushion, 6 shades (main + refill) NEW

  Two new shades (13, 19) pushed this cushion back into the top 10.

  ₩27,200 ≈ $19.85 · makeup
• 8
  

  S.NATURE — Aqua Squalane Moisturizing Cream 60 ml double set (Hello Kitty) ▲ 5

  Up from #13. Still unknown outside Korea; still climbing. — product card · buy

  ₩22,100 ≈ $16.13 · cream
• 9
  

  Beplain — Mung Bean pH-Balanced Cleansing Foam 160 ml double ▲ 16

  Up from #25. The '20 million sold' sticker is on the box now. — product card · buy

  ₩23,900 ≈ $17.45 · cleanser
• 10
  

  AESTURA — Atobarrier 365 Cream 80 ml set (+toner, cleansers) ▲ 11

  Up from #21. Amorepacific's derm barrier cream; on Amazon US. — product card · buy

  ₩29,700 ≈ $21.68 · cream
• 11
  Alternative Stereo — Lip Potion Caramel Glaze 8 ml (new) NEW

  Indie lip brand with an Olive Young pre-launch; two entries this week.

  ₩17,100 ≈ $12.48 · lip
• 12
  WAKEMAKE — Soft Blurring Eye Palette (Leopard Hello Kitty) NEW

  Second WAKEMAKE.

  ₩23,800 ≈ $17.37 · makeup
• 13
  marshique — Wrinkle patch, choose 1 of 6 NEW

  Overnight silicone wrinkle patches — a Korean-only category that has never really exported.

  ₩10,800 ≈ $7.88 · other
• 14
  

  Mediheal — Derma Toner Pad 100+100, 7 variants (Sanrio edition) ▼ 3

  Down from #11 but 200 pads for ~$21 remains the best pad deal on the shelf. — product card · buy

  ₩28,600 ≈ $20.88 · toner
• 15
  Hanyul — Pack Foam 120 ml, choose 1 of 2 (+15 ml, pore brush) NEW

  Amorepacific's hanbang line. Two Hanyul entries this week (#15, #17).

  ₩19,100 ≈ $13.94 · cleanser
• 16
  

  Anua — PDRN Hyaluronic Acid Capsule 100 Serum 30 ml double set (Sanrio collab) ▼ 7

  Down from #9, but the only Anua left in the 30 after three entries last week. — product card · buy

  ₩27,500 ≈ $20.07 · serum
• 17
  Hanyul — Mugwort HA Serum 40 ml 1+1 (+Hello Kitty hand mirror) NEW

  Mugwort (ssuk) is the hanbang ingredient Koreans reach for on stressed skin.

  ₩23,200 ≈ $16.93 · serum
• 18
  Wellage — Real Hyaluronic Blue 100 Ampoule 100 ml set (+60 ml refill, cream) NEW

  160 ml of HA ampoule for ~$22; Wellage is a chart regular in autumn.

  ₩29,900 ≈ $21.82 · serum
• 19
  JUST SOMETHING — My Type no-glue lashes, choose 1 of 6 NEW

  No-glue strip lashes — a Korean beauty-tool trend that has not crossed over yet.

  ₩9,900 ≈ $7.23 · makeup
• 20
  

  Torriden — DIVE-IN Low Molecular HA Serum 50 ml + 50 ml refill (+magnet doll) ▼ 4

  Down from #16, price down ₩1,300. Two bottles for ~$18.50. — product card · buy

  ₩25,700 ≈ $18.76 · serum
• 21
  Alternative Stereo — Mood Layer Stick Crayon 1.4 g NEW

  Second Alternative Stereo entry.

  ₩14,400 ≈ $10.51 · lip
• 22
  AIDA — Glutathione Brightening Ampoule Mist 60 ml NEW

  Spray ampoules are a 2026 Korean format — see also d'Alba on our product list.

  ₩22,400 ≈ $16.35 · serum
• 23
  Holika Holika — My Fave Piece eyeshadow / gel tail / piece beam / balm NEW

  ₩4,700 single shadows. The cheapest item on the chart.

  ₩4,700 ≈ $3.43 · makeup
• 24
  

  Jung Saem Mool — Essential Skin Nuder Cushion (limited set + mini) ▼ 14

  Down from #10. — product card · buy

  ₩38,400 ≈ $28.03 · makeup
• 25
  FATION — Nosca9 Trouble Serum 50 ml set (+40 ml refill, cream) NEW

  Dong-A Pharm's acne line — the pharma-brand pattern from issue 001 continues.

  ₩32,700 ≈ $23.87 · serum
• 26
  CLIO — Pro Eye Palette Air (re-release of a discontinued shade) NEW

  Discontinued-then-revived. CLIO listens to its comment section.

  ₩23,800 ≈ $17.37 · makeup
• 27
  WAKEMAKE — Lip & Eye Kit, warm/cool (Leopard Hello Kitty) NEW

  Third WAKEMAKE.

  ₩31,900 ≈ $23.28 · makeup
• 28
  fwee — 3D Voluming Gloss 5.3 g (+butter lip balm) NEW

  fwee is the indie lip brand of the year in Korea.

  ₩12,500 ≈ $9.12 · lip
• 29
  Celimax — The Vita A Retinal Shot Tightening Dual Cream 50 ml NEW

  Retinal (not retinol) at drugstore price; Celimax is small but chart-consistent.

  ₩25,900 ≈ $18.91 · cream
• 30
  HERA — Black Cushion Foundation, all shades, main + refill (new Rosy Ivory) NEW

  The most expensive item on the chart; HERA's cushion is the one Koreans call the 'department-store' cushion you can buy at Olive Young.

  ₩59,750 ≈ $43.61 · makeup

← Issue 001 (2026-09-17) · All issues

Product photos are taken from the retailer listings we link to. Rankings are read directly from oliveyoung.co.kr, the Korean-language site, and translated by us. Korean promo bundles (1+1, double sets) are Olive Young Korea exclusives; Olive Young Global ships many of them outside the US. Some links are affiliate links; see disclosure.